ABN Redesign

Amway Business News Redesign

In April 2015, ABN underwent a complete transformation. From layouts to copy, everything changed. The updated look and feel of the newsletter is targeted towards the U35 (under 35 years-old) market. Redesigning the cover with a solid masthead that changes each color each month gives the cover a much needed face-lift. Arming each page with bright, graphic elements and utilizing directional arrows to guide the reader from page to page gives this newsletter a youthful, fun feel. The copy in each article appears in short, easy-to-scan, sentences with icons and graphics to cue the reader in to important information.

 

New Issues